Are you a brand looking to boost your reach on TikTok and make your presence known to all?

If yes! This article is for you. Social media platforms provide marketers with countless opportunities to promote their brands and services in the best way possible. Businesses across the globe have started using social media because everyone is on social media these days. TikTok, the most popular short-form video-sharing app with more than 1+ billion users, is considered an ideal marketing tool.

Businesses have started using TikTok extensively to promote their brand and to reach their target audience. Big brands like Nike, Gucci, and Starbucks are all on TikTok to make their presence known to a bigger audience. If you also wish to strengthen your brand’s presence on TikTok, using Upviral will help build your brand’s fame and reputation. Increasing your brand’s fame helps you acquire more clients and drive sales.

Before learning to amplify your brand’s reach, let’s understand why your brand should be on TikTok in the first place.

Benefits of TikTok for Your Brand

Studies indicate that TikTok has benefited its users in learning about new brands and products. Studies also suggest that every TikTok user follows at least one brand on TikTok. Such is the power of TikTok for brands and consumers. The other essential benefits that TikTok offers brands are as follows:

  • TikTok helps businesses creatively advertise their brand and products.
  • TikTok is beneficial to promote brand awareness and engagement and earning a good profit.
  • TikTok allows your videos to go viral with few followers and less posted content.
  • Extremely useful in building a strong and a loyal brand community
  • Marketers can connect with Gen Z and the millennial population effortlessly.
  • TikTok helps brands increase website traffic.
  • Tracking your content’s performance is also possible using TikTok’s analytics tools.

Now that we know how advantageous TikTok can be for brands, we are all set to explore ways to amplify your brand’s reach. So let’s dive deep in.

Here Are Five Powerful Strategies to Amplify Your Brand’s Reach on TikTok

Increasing your brand’s presence and reaching out to your target audience requires effort, consistency, and patience. These are the key elements to be successful when it comes to social media marketing. Given below are the five powerful strategies that will help your brand get the reach it deserves:

1) Research Your Target Audience

Knowing about your target audience and their preferences is the first step you need to follow. TikTok suggests marketers find the interests of their target audience more than thinking about who their target audience is. While collecting information about your target audience, take their age, gender, and location into consideration.

Understand the difficulties that people who belong to a particular age group and gender experience. Accordingly, attempt to find solutions to their problems and offer the same through your services to buy tiktok likes. The follower’s tab on TikTok analytics will help you understand your audience better. It reveals your audience’s gender, location, content type, background songs they prefer, and when they are most active. You can use these details to create a great content strategy to attract your audience.

2) Utilize Trending Hashtags

Using hashtags is considered an effective strategy to increase the organic reach of your content. In addition, hashtags help your audience find content related to your brand. To improve your brand’s discoverability, find the trending hashtags using the “For You Page.” Analyzing your competitors’ accounts is also helpful in finding popular hashtags.

Ensure to use 5-6 hashtags for all your TikTok videos. More than six hashtags can confuse the TikTok algorithm, making displaying your content in the right places hard.

Conducting hashtag challenges will also help you reach your target audience effectively. In this case, you can start a “sing with our brand” challenge on TikTok. In the video you create to promote the “Sing with our brand” challenge, you can also request your participants to add branded hashtags in the videos they post. To increase your brand’s reach, you can also buy tiktok views as it helps gain a lot of views and followers. Having more followers will add more credibility to your TikTok account.

3) Work With Other TikTok Content Creators

Influencer marketing is one of the powerful strategies that brands use regularly to enhance their brands and contents reach. Studies indicate that people trust what influencers say, and the opinion of influencers impacts their purchase decisions. If you want to work with an influencer, ensure that the influencer belongs to your niche and has a good following.

To find influencers, you can use Hypetrace, which works like a search engine to discover influencers. In addition, hypetrace helps find active influencers on various social media platforms, including TikTok.

You can also use the duet and stitch feature that TikTok offers. The duet and stitch features enable you to incorporate other creators’ videos into yours. The two features help boost your brand’s reach and engagement. If you wish to create brand awareness, taking advantage of Trollishly helps promote your brand to a larger audience and drive sales.

4) Use Paid Ads on TikTok

Paid ads are an excellent way to help brands reach their target audience. In addition, paid ads help create a strong brand community. The three most commonly used paid ads that brands prefer to increase their reach are as follows:

  • In-Feed Ads: In-feed ads are ads users see between the videos of other TikTok users on the “For You Page .”Adding a CTA to your in-feed ads helps encourage your audience to visit your website or buy your products.
  • Brand takeovers: Brand takeovers are the full-screen ads you watch when you open a TikTok account. Brand takeover videos have a 3-second image and a CTA.
  • Spark Ads: Spark ads are beneficial to promote your existing videos that are performing well on TikTok.

5) Leverage TikTok Promote

TikTok Promote is a newly introduced TikTok feature that helps in converting already existing TikTok videos into ads. It is available to all TikTok users. TikTok’s “promote” feature, allows marketers to select their target audience, the duration of their ads, and the budget. In addition, Tiktok’s “promote” feature helps increase the content’s reach, views, and website traffic.

Final Thoughts

The forms of content famous on TikTok are memes, dance, and recreating content using other users’ content. Adding trending hashtags and a piece of good background music helps improve the virality of your videos by leaps and bounds. So, as a brand, use it to your advantage and boost your brand’s popularity on the platform. Happy Marketing!