Lingerie Shopping Takes A New Turn; An Overview of its Evolution [Infographic]

It is a known fact that lingerie shopping is one of the fastest growing categories when it comes to online shopping and holds a significant place in India due to the popularity of online shopping in the country. It is estimated to be a $13 billion industry, growing at the rate of 3.3% every year. This has led to the emergence of many e-commerce startups worldwide, that sell solely lingerie, as well as a lot of new lingerie brands are also seen. The challenges on this platform are becoming tougher day by day and the only way to stay in the market is by making the customers happy.

Due to the intervention of many online lingerie shopping sites, people have started looking for more specified and personalized products which they find hesitant to ask in demand in an offline outlet. The choice now varies from strapless bras to corsets, lace, bridal bra collection, backless bra, full coverage, t-shirt bra, wired bra, padded bra, sports bra, and much more.

Presently, Victoria Secret is the top rated brand globally and when it comes to India, it is Zivame. Other key players in this platform are Clovia, Bwitch, Pretty Secrets, etc.

Recently, had a peek-a-boo in to this lingerie world, to know the growth of online lingerie shopping in India deeper. Check out the infographic to know what they found including the emergence of the lingerie world, the evolution, key players, and growth of the industry so far.


This infographic was first published at StartupSimha.


Ravi is a technical writer and part time blogger. He runs his own blog and admin of Ice Web Filter. He is working as a Search Engine Optimizer and E-Marketing Executive. Blogging is his hobby and he always love to do news research on technology, web design, and SEO.

Share This Post

Recent Articles

Leave a Reply

© 2018 Ice Web Filter. All rights reserved. Site Admin · Entries RSS · Comments RSS